Volkswagen + Shell — AgroActiva 2025
Interactive brand experiences combining simulation technology and audience engagement for a multi-day agricultural tradeshow.
We help public agencies and private organizations increase participation in programs through interactive experiences that improve understanding and create measurable impact.
We transform public policies, educational programs, and complex technical messages into experiences that people understand, enjoy & remember.
It's getting people to participate in them.
A campaign, a workshop, an awareness initiative — we make the experience the part communities choose to engage with.
More residents engaging with the program, not walking past it.
From 2-minute glances to 15-minute interactive sessions.
Behavioral understanding that lasts after the activation day.
Stronger trust, follow-up action, and ongoing community participation.
Instead of traditional outreach, we design community outreach programs, public engagement initiatives, customer education, workshops, video production, and interactive community experiences that increase participation and make complex topics easier to understand.
Our team brings more than 20 years of experience delivering large-scale programs across the U.S. and Latin America — including projects for Volkswagen, Shell, Aventura Mall, and major community engagement initiatives.
Today, we're introducing this work to public agencies — utilities, county governments, school districts, and community organizations — to support community outreach, educational initiatives, workforce development, and public participation programs.
We make people actually participate in it — understand it, remember it, and act on it.
Our goal is always the same: helping organizations connect with people in a way that's engaging, inclusive, and memorable. Every format below has been delivered in the field — fully bilingual, scalable, and culturally adapted.
Interactive brand experiences combining simulation technology and audience engagement for a multi-day agricultural tradeshow.
Immersive experiences designed to educate and engage visitors through interactive simulation and AR over an 11-day public activation.
Large-scale public exhibit celebrating the history and culture of soccer through immersive storytelling and interactive experiences.
Community-focused activation combining entertainment, content, and audience participation for a multicultural Miami audience.
Experiential team-building program featuring interactive simulation technologies and collaborative experiences — part of a multi-city U.S. rollout.
Solutions tailored to each community, audience, and program objective — from one-day pop-ups to year-long rollouts.
A vetted network of partners that lets us deliver projects of any size without compromising quality.
Deep understanding of multicultural audiences and inclusive engagement strategies built into every program.
Content and experiences designed to connect with communities in multiple languages from day one.
Designed for measurable participation, retention, and behavioral change. Technology is the medium, not the product.
Committed to experiences that strengthen relationships, build trust, and create lasting impact.
Whether you're a utility, county agency, school district, or community-focused organization — we support your community outreach, public engagement, customer education, and workforce development programs from design through field execution.
Email ezequiel@c2b.team
Web c2b.team · brands.c2b.team
LinkedIn /in/ezequiellachman
The commercial brand under which Culture and Play LLC operates client-facing programs and activations.
Office Los Angeles · Miami
Region U.S. + Latin America
Lang. English · Spanish