Creativity to Business Team
Community Engagement Solutions for Public Agencies

We turn public programs
into experiences people
understand, participate & remember.

We help public agencies and private organizations increase participation in programs through interactive experiences that improve understanding and create measurable impact.

Community Outreach
Public Engagement
Educational Programs
Workforce Development
Workshops & Training
Video & Content Production
Interactive Technologies
Mobile Experiences
Designed for Public Agencies, Utilities & Community Organizations
Community Engagement · Education · Workforce

We don't just produce events.
We educate, engage & inspire.

We transform public policies, educational programs, and complex technical messages into experiences that people understand, enjoy & remember.

The Real Challenge

The biggest challenge public agencies face isn't creating programs.

It's getting people to participate in them.

Where We Come In

If you already have a program, we help people actually participate in it.

A campaign, a workshop, an awareness initiative — we make the experience the part communities choose to engage with.

Results We Deliver

We measurably increase:

+

Participation

More residents engaging with the program, not walking past it.

+

Dwell Time

From 2-minute glances to 15-minute interactive sessions.

+

Information Retention

Behavioral understanding that lasts after the activation day.

+

Community Engagement

Stronger trust, follow-up action, and ongoing community participation.

A note from the founder.

From the desk of Ezequiel Lachman

We help public agencies and private organizations increase participation in their programs through interactive experiences.

Instead of traditional outreach, we design community outreach programs, public engagement initiatives, customer education, workshops, video production, and interactive community experiences that increase participation and make complex topics easier to understand.

Our team brings more than 20 years of experience delivering large-scale programs across the U.S. and Latin America — including projects for Volkswagen, Shell, Aventura Mall, and major community engagement initiatives.

Today, we're introducing this work to public agencies — utilities, county governments, school districts, and community organizations — to support community outreach, educational initiatives, workforce development, and public participation programs.

Ezequiel Lachman Founder · Creativity to Business Team · Culture and Play LLC
In One Line

You already have the program.

We make people actually participate in it — understand it, remember it, and act on it.

20+
Years of leadership experience
US + LATAM
Multi-region execution
EN · ES
Bilingual by default
CA-based
Los Angeles + Miami
Past Engagements Include
VolkswagenShellAventura MallMercedes-BenzSamsungDisney · ESPN

Programs and formats engineered for
community participation.

Our goal is always the same: helping organizations connect with people in a way that's engaging, inclusive, and memorable. Every format below has been delivered in the field — fully bilingual, scalable, and culturally adapted.

CAT / 01

Community & Outreach Events

4 formats
  • Community fairs and outreach events — multilingual on-the-ground activations
  • Family and community engagement programs — intergenerational design
  • Public awareness campaigns — multi-touch, multi-channel coordination
  • Youth engagement programs — designed with educators and community leaders
CAT / 02

Educational & Workforce Programs

4 formats
  • Educational exhibits — for museums, malls, public buildings
  • Interactive workshops and training — facilitated, measurable, scalable
  • STEM education activations — for K-12, libraries, and community centers
  • Workforce career pathway experiences — connecting communities to opportunity
CAT / 03

Interactive & Immersive Experiences

3 formats
  • Interactive exhibits and installations — touchscreen, sensor-driven, gamified
  • Immersive experiences — simulation, VR, and interactive technologies
  • Mobile experiences — units that travel directly into communities
CAT / 04

Media & Content Production

1 format
  • Video and multimedia content production — multilingual storytelling, animation, and educational media supporting any program above

Selected programs delivered across
brand, public & community contexts.

VW + Shell AgroActiva 2025 CASE 01
Prime Contractor

Volkswagen + Shell — AgroActiva 2025

Interactive brand experiences combining simulation technology and audience engagement for a multi-day agricultural tradeshow.

1,480
Participants
4-day
Activation
VW + Shell La Rural 2025 CASE 02
Immersive Experience

Volkswagen + Shell — La Rural 2025

Immersive experiences designed to educate and engage visitors through interactive simulation and AR over an 11-day public activation.

4,100
Sim sessions
1,900
AR interactions
11-day
Activation
Aventura Mall 100 Years of Soccer CASE 03
Public Exhibit

Aventura Mall — 100 Years of Soccer

Large-scale public exhibit celebrating the history and culture of soccer through immersive storytelling and interactive experiences.

13,000
Sq. ft. exhibition
Public
Engagement
Wynwood Fan Fest CASE 04
Community Activation

Wynwood Fan Fest

Community-focused activation combining entertainment, content, and audience participation for a multicultural Miami audience.

30-day
Activation
Multicultural
Audience reach
Círculo Creativo Dallas Grand Prix CASE 05
Corporate Engagement · Multi-city

Círculo Creativo USA — Dallas Grand Prix

Experiential team-building program featuring interactive simulation technologies and collaborative experiences — part of a multi-city U.S. rollout.

50+
Participants
Multi-city
U.S. rollout

Built to deliver across languages,
cultures & communities.

/ 01 — FLEXIBLE

Adaptable to any project

Solutions tailored to each community, audience, and program objective — from one-day pop-ups to year-long rollouts.

/ 02 — SCALABLE

Partnership-driven

A vetted network of partners that lets us deliver projects of any size without compromising quality.

/ 03 — MULTICULTURAL

Diverse audiences

Deep understanding of multicultural audiences and inclusive engagement strategies built into every program.

/ 04 — BILINGUAL

EN & ES by default

Content and experiences designed to connect with communities in multiple languages from day one.

/ 05 — OUTCOME-DRIVEN

Built to perform

Designed for measurable participation, retention, and behavioral change. Technology is the medium, not the product.

/ 06 — COMMUNITY

Built to strengthen

Committed to experiences that strengthen relationships, build trust, and create lasting impact.

Strategic partners & delivery network.

VRacer
Simulation technologies and immersive driving experiences — sim racing, RC POV systems, and interactive platforms.
Experiential Vehicles
Mobile environments and experiential infrastructure — bringing engagement directly into communities.
Lime Media
Experiential production, fabrication, and out-of-home solutions for large-scale activations.
Creative Network
Video production, design, animation, and multilingual content development specialists.
Subject-Matter Experts
Educational consultants, community engagement professionals, and industry specialists engaged per project.
In-House Operations Team
Bilingual staff for live operation, audience facilitation, and on-site logistics across U.S. and LATAM markets.
Let's design the next program together.

You already have
the program.
We make people participate in it.

Whether you're a utility, county agency, school district, or community-focused organization — we support your community outreach, public engagement, customer education, and workforce development programs from design through field execution.

Founder · Managing Member
Ezequiel Lachman
Founder · Culture and Play LLC

Email ezequiel@c2b.team
Web c2b.team · brands.c2b.team
LinkedIn /in/ezequiellachman

Trade Name
Creativity to Business Team
Also known as · C2B Team

The commercial brand under which Culture and Play LLC operates client-facing programs and activations.

Legal Entity
Culture and Play LLC
California, United States

Office Los Angeles · Miami
Region U.S. + Latin America
Lang. English · Spanish

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